At The Source Publishing, we can add additional support for our clients with the by building and managing an online PPC advertising campaign for them.  This allows businesses without marketing expertise to reach a worldwide online audience. There is a challenge in creating and securing a unique and resounding web presence and it has become more difficult than ever. This is one of the biggest reason businesses seek out experienced partners with the expertise to assist them with their important web marketing plan.

Here at The Source Publishing, we are partnered with Google certified campaign managers who are continually educated and rigorously tested on all the latest technological developments and market share analysis, giving us an advantage to those who are not certified.

Research      +     Build     =     Results

• The first thing that needs to take place before a PPC campaign can even get started is extensive research.  By knowing what your products are and or what your service is and who is wanting it, will give us a better idea of which direction we can take your PPC campaign to get the most ROI (return on investment).  We will also research who your biggest competitors are, where they are marketing and how much they are paying.  To know your competition helps us better understand where you will stand in the same market place and what we have to do to get you results.  We also research and find out the very best place for your product and or service to be marketed.

 

• After getting to know your business and your competitors we will have a better understanding of where to start our keyword research, establish a group of effective keywords to be used in your PPC ad campaign.  We will also have a better understanding of who it is that is searching for your products and or services.

 

• We will then create ads that are appealing to those that searching in your target market area, resulting in a maximum click through rate.  We will also redesign a new landing page, if necessary, to welcome your new traffic with a straight forward and effective approach.  This will continue throughout your campaign to assure you the best ROI you can get.

With all of this you will be sure to see results.  If we don’t perform neither will you, so, rest assured that your money would be well spent with our Team of PPC Managers.

*NOTE – there is a set up fee for each PPC campaign depending on your site, either E-commerce or Lead Generation.