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LSI stands for latent semantic indexing, a technology Google has introduced into their search engine algorithms. In fact, Google implemented LSI into its algorithm a few years ago and has continued to use it since.

What is LSI and how does it affect page rank? LSI is a system that allows search engines to identify what a page is about beyond matching the specific search query text. LSI looks for word relationships within page content, just like a human being would do. It determines the keywords of a page and then looks for related words that are semantically close. Therefore, LSI grants related words within page content a higher importance and value, while lowering the value of pages that only contain specific keywords and lack related terms.

WordPress is web software that can be used to create a beautiful website or blog.

The core software is built by hundreds of community volunteers, and there are thousands of plugins and themes available to transform a WordPress  site into almost anything you can imagine. Over 25 million people have chosen WordPress to power their website or blog.

nofollow is a value that can be assigned to the rel attribute of an HTML a element to instruct some search engines that a hyperlink should not influence the link target’s ranking in the search engine’s index. It is intended to reduce the effectiveness of certain types of search engine spam, thereby improving the quality of search engine results and preventing spamdexing from occurring.

FFA stands for “Free For All” and originally referred to web pages (Free For All Links) that allowed a visitor to add a link to their own site, using a title they composed themselves.

Cost per click (CPC) is the sum paid by an advertiser to search engines and other Internet publishers for a single click on their advertisement which directs one visitor to the advertiser’s website.

Pay per click (PPC) is an Internet advertising model used on websites, where advertisers pay their host only when their ad is clicked. With search engines, advertisers typically bid on keyword phrases relevant to their target market. Content sites commonly charge a fixed price per click rather than use a bidding system.

Web Marketing may not be as easy as driving around the block, but the process is much the same.

Lets assume for a moment that you wanted to drive around the block and your end goal or result from your actions is to end up back at your house. There really aren’t too many steps that you would need to follow to make it around the block and back to your house, accomplishing the goal you set out for.

The steps might look something like this:

1. Back out of driveway
2. Head east to The corner
3. Turn right.
4. Drive one block.
5. Turn right.
6. Drive one block.
7. Turn right.
8. Drive one block.
9. Turn right.
10. Drive until you get back to your house.
11. Pull back into your drive way.

Seems to be very straight forward, doesn’t it? Assuming that your goal is to make it all the way around the block, which step can you eliminate from the process? Can you eliminate the 3rd step? Can you eliminate the 7th step? Common sence might be telling you that none of the steps can be eliminated to accomplish the goal you set out for. These questions are almost insulting.

Same thing for marketing your website, business or products online.

There are a lot a different web marketing plans or business models out there for you to use, and more of them work then not. Each plan may be different and have their own steps to get you to the end results. You must decide on the web marketing plan you want to use and proceed, step by step until the goal has been obtained.

You must complete EVERY step in the web marketing plan for it be effective. Miss one step and you will be wondering why it is not working. Substituting one step for another it usually will not work either. Can you imagine if we took a left turn on step #5 above? We would never get close to our goal. Meshing marketing plans is another problem that will keep you far from you goal.

Find a Marketing Plan that will work for you and stick with it step by step and you will have a greater chance of things working in your favor and reaching your goals.

Reciprocal links can help you in two ways

Reciprocal links are arranged when two web sites agree to link to each other.

Reciprocal links are also known as “link swaps”, “link exchanges” and “link partners”.

A common misspelling is “reciprical links”.

Reciprocal links help you in two ways:

1. They increase your web site traffic, from people who click on the links.

2. Reciprocal links also play a major role in boosting your rankings in search engines.

NOTE: Late in 2005, Google’s Matt Cutts made it clear that it’s possible to “overdo” reciprocal links. Getting good, solid, reciprocal links should be part of your links strategy, not your total marketing strategy.

When ranking sites, the major search engines take into account the number and quality of the sites that link to you.

Persuading good quality, relevant sites to link to you can be tedious, time-consuming and frustrating. Here are some tips to increase your chances of success.

One way to find link partners is to do searches in major search engines such as Google and Yahoo! to find sites which complement yours but are not direct competitors.

Many sites also link to direct competitors, figuring that the benefits outweigh any disadvantages.

Examine their links pages

A refinement of this strategy is to visit your competitors’ sites and complementary sites and examine their links pages or resources pages.

The sites you’ll find there are potential reciprocal links partners. They should be linking to you.

Now visit THEIR links pages and examine them, and so on down the chain.

You should end up with a long list of good sites with which to exchange links.

Why you need One-way links and how to get them

One-way links are links to your website from other websites that does not receive a link back from your website.

They send a powerful message to the search engines – that your website is so valuable or interesting or useful that other sites want to tell people about it.

One-way links are wonderful things to have because they increase your link popularity – the number of pages linking to your site. Search engines such as Google place huge importance on link popularity when ranking your site.

You can also receive direct traffic to your site from people who click on the links.

All links to your site are good, but where possible always aim for topic-related links.

NOTE: In 2005, Matt Cutts from Google made it plain in his blog that Google frowns upon sites which “overdo” reciprocal links. Heed his warning and try to make as many of your links as possible one-way links.

Google AdWords Certified Partners are not Google employees, but rather are online marketing professionals, agencies, and other individuals such as search engine marketers (SEMs), search engine optimizers (SEOs), and marketing consultants. They have been certified by Google to manage AdWords accounts.



To become qualified, professionals must demonstrate an in-depth understanding of AdWords by passing exams, and they must meet all of Google’s qualification guidelines.

AdWords is Google’s flagship advertising product. AdWords offers pay-per-click (PPC) advertising, and site-targeted advertising for text, banner, and rich-media ads. The AdWords program includes local, national, and international distribution. Google’s text advertisements are short, consisting of one headline and two additional text lines. Image ads can be one of several different Interactive Advertising Bureau (IAB) standard sizes.



Advertisers select the words that should trigger their ads and the maximum amount they will pay per click. When a user searches on Google, ads (also known as creatives by Google) for relevant words are shown as “sponsored links” on the right side of the screen, and sometimes above the main search results. Clickthrough rates (CTR) for the ads average about 8% for the first ad, 5% for the second one, and 2.5% for the third one. Search results can return from 0 to 12 ads.


The cost of the paid-for listings depends on other advertisers’ bids (PPC) and the “quality score” of all ads shown for a given search. The quality score is calculated by historical click-through rates, relevance of an advertiser’s ad text and keywords, an advertiser’s account history, and other relevance factors as determined by Google. The quality score is also used by Google to set the minimum bids for an advertiser’s keywords. The minimum bid takes into consideration the quality of the landing page as well, which includes the relevancy and originality of content, navigability, and transparency into the nature of the business.



Though Google has released a list of full guidelines for sites, the precise formula and meaning of relevance and its definition is in part secret to Google and the parameters used can change dynamically.

The Sandbox (a.k.a. Sandboxing or the sandbox effect or the Google penalty) is a name given to an observation about the way Google ranks web pages in its index. It is the subject of much debate—its existence has been written about, but not confirmed and several observers state that they have observed the contrary.

According to the sandbox effect, Google temporarily reduces the page rank of new domains, placing them into what is referred to as its “sandbox”, in an effort to counter the ways that search engine optimizers attempt to manipulate Google’s page ranking by creating lots of inbound links to a new web site from other web sites that they own. Some SEO experts also claim that the sandbox only applies to highly competitive or broad keyword phrases, and can be counteracted by targeting narrow, or so-called long-tail phrases

XHTML, or Extensible HyperText Markup Language, is the successor to HTML as the W3C standard language with which all web pages are created. It is often used in conjunction with CSS and JavaScript.